Pavel, a university lecturer with a wife and two children, was looking to buy appliances for their flat in Moscow. On the day the war started, he saw some prices rise by nearly 30%. He managed to buy a fridge, cooker, washing machine and a kettle, and ordered a bed and a cupboard from Ikea just a day before it closed. He doesn’t think prices in Ikea changed. “They simply didn’t have time to raise prices,” Pavel jokes sadly.